
Welcome Readers !
I am Sheerapthi Ramiya, 2nd Year MBA from Amrita School of Business, coming back with this week's read ! Hope my readers are doing well and I hope you enjoy :)
This is hot news! The Future
group has reached out to Reliance Retail to buy their business for an overall
transaction value of Rs. 27,513 Crores! Future group owns well known brands
such as Big Bazaar, Brand Factory, Buffalo, DJ&C, FBB, etc. The transaction
takes place as a three-step deal:
-
All
Listed Future Group companies to be merged into Future Enterprises Ltd.
-
Future
Enterprises to transfer assets of retail and wholesale undertaking and
logistics and warehousing business to Reliance Retail entities
-
Reliance
Retail will also invest Rs. 2,800 crores for an up to 13% stake in Future
Enterprises.

But why did Future Group sell out ?
The Kishore-Biyani founded Future
group has been seeking funding support for several months as around Rs 15,000
crore is in debt to the company as well as substantial decrease in sales and
cash flow on the account of pandemic and lockdown. The loss for Future Group
was its excessive leverage. It did win a very small investment from Amazon
Retail several months ago, however India's FDI (Foreign Direct Investment)
rules restrict foreign ownership of multi-brand retail. This deal with Reliance
Retail will avert any further financial crisis at the Future Group, which last
averted a debt default at the minute. The Future Group deal is a big relief to
banks like Bank of India, SBI, Axis Bank, Canara Bank and RBL Bank.
What in it for Reliance Retail ?
Reliance Retail runs several retail
formats in the grocery, electronics and apparel space but it does not have a
large reach as that of Future Group, especially in the grocery Business. With
household retail brands like Big Bazaar, Fashion at Big Bazaar, Easy Day and
Brand Factory going to Reliance, an in-house multi brand retail product will be
obtained giving Reliance Industries an immediate edge in the retail market. The
deal will lead to an stronger organised retail market giving Mukesh Ambani led
Reliance Industries’ retail venture pole position in the close to over $700
billion retail sector in India. The deal will also add over 1,700 retail stores
to Reliance's footprint of 10,900 stores across groceries, electronics and
other formats. The deal gives a positive cash flow and will also make Reliance Retail become the
largest grocery player in the country.

What does this mean for Reliance Retail?
This deal includes - store
front, warehousing and logistics. Future Groups loss is Reliance gain as it
gets a readymade reach and supply chin built over the years and ready for
further execution by Reliance. The execution in retail will be rolled out in
months to come and also promise growth from an established platform. Access to
Tier 2 and Tier 3 towns where the Future group has inherent presence in shall
develop and build the overall franchise footprint in grocery, retail and
lifestyle and other businesses. Over a period of time, warehousing and supply
chain dynamics should aid in cost synergies and overall digitization of the
Jiomart Platform. The opportunities to make a 360-degree presence through
digital mediums, brick and mortar stores, supply chain backward operations
should ensure Reliance Retail are able to take over the competition from global
players. That's not all. The important part with the deal coming in is that
they are not only acquiring the front-end stores but also the backend for
retail, which is highly important because we will have the ability to earn a
margin out of it unless we have a proper backend if we want to start a grocery business. Reliance doesn't have to only use warehouses, but
can also use the available brick and mortar as small warehouses
to strengthen their supply chain and logistics network.

The Windup
India's retail market is highly
fragmented and dominated by corner stores or Kirana stores. However there is
large headroom for the top 5 retailers to increase their market share from the
current less than 5% to 10% - 12% in the next decade (BCG Report). Isha Ambani,
Director, Reliance Retail Ventures says that the transaction will help in the
evolution of modern retail in India. The will actively collaborate with small
merchants and kiranas as well as large consumer brands to help grown momentum
in the retail industry. This will help accelerate providing support to millions
of small merchants in increasing their competitiveness and enhance their income
during challenging times says the press release.
We can see how Reliance is
trying to grab every single opportunity, to strengthen its position in the
retail sector with the purchase of Sri Kannan Departmental Stores a few months
back which is a local departmental store in across Tamil Nadu, the Purchase of
the leading retailers - Future Group Retail and collaborating with
technological companies to gain a dominant position in the Indian Retail
Landscape. With Reliance's introduction of Jiomart and the availability of a
large network of warehouses and brick and mortar stores and also the backend
suppliers, logistics and supply chain will be seamless and digitized while
reducing the delivery time in the modern age of India.
What are your thoughts about this
? Give your comments below :)
If you haven't check out my last week's read, which is about Chennai being self sufficient and self reliant during lockdown, click the link below !
https://logisticsmatters.blogspot.com/2020/08/will-chennai-become-self-sufficient-by.html
- Sheerapthi Ramiya
ASB, Coimbatore