Supply chain management in the film industry

Welcome back readers, this is Krishnakanth TS pursuing MBA in Operations and marketing at Amrita school of Business Coimbatore.

The film industry supply chain include

• Development
• Pre production
• Production
• Post production
• Distribution/advertising
• Exhibition

Development

It is the stage at which the content is created or bought. Followed by drafting a screen play , starting the financing processes and finding the talented directors, actors and other technicians.

Pre-production

This is the stage where all the planning is being done. Forecasting the number of day for shoot is decided. What all are the objects or items required for the production .Budgeting the whole process and finding the financial investors. Pre production ends where the planning end and content starts producing.All of thee involve a legal relationship between the producer and the supplier

Production

The producer and director make the timetable and coordinate the use of all the different production tools lined up to make the film. Legal issues may occur if problems grow with workers, malfunctions of equipment, injuries, disagreements then legal counsel is at the ready. 

Post-production

A whole set of other experts are hired to supply the finished film product until production is complete. Editors, sound engineers, scoring musicians and composers, sound track music licencing, colouring, special effects, sound mixing, etc. Often producers employ a post house in a package deal contract to do all of this. In other occasions, the producer assembles a team to put the final touches on the film. This phase make the film ready to be watched by the audience as a product is made ready for the delivery. 

Distribution

Finding distribution channels to make the product reach out to the public. It also includes the international sales and international distribution. Marketing the product is also a part of this phase.

Exhibition

Delivering the film to the audience through theaters, OTT platforms , DVD, blue rays etc..