E-commerce includes buying and selling of raw material, products, services or any kind of goods and services through internet by the customer. The different types of e-commerce transaction are business to Business or B2B (e.g. Cisco, Alibaba), Business to Consumer or B2C (e.g. Amazon, Walmart) and Consumer to Consumer or C2C (e.g. eBay).The factors that contributed to the growth of the e-commerce market before the COVID-19 pandemic were the strong and steady growth of internet users and rising awareness related to online shopping, increasing online launching of products, low price due to bulk purchase and so on. In addition, an increasing number of exclusive products in the market and lower prices of goods due to the direct distribution channel and economies of scale further contribute to the growth of the global e-commerce market.Moreover, after the COVID-19 pandemic, social distancing and staying home is further expected to push the consumers towards online shopping .But ,uncertain consumer demand and supply chain issues can affect the e-commerce industry. The COVID-19 pandemic issue can also affect big merchants such as Walmart, which are experiencing a drop in casual shopping, supply chain disruption, and an increase in purchases of essential toiletries, groceries, and other products.The outbreak of COVID-19 had an impact on the segments of electronics,healthcare,beauty & personal care etc are due to the uncertainty in the supply chain and customer demand across the globe.
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Many of the major companies mentioned are now starting to find regional supply chains to keep their business running. As shipping difficulties are present which will extend the time of delivery than standard, the e-commerce business as a whole still remains intact. It is evident as we got many sales periods from myntra and ajio and flip kart too has started theirs. They are
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