Monday, August 31, 2020

SCM and LIS of Asian Paints

     


             Worldwide, businesses are adopting mass customization-the latest marketing model-to tackle the global phenomenon of rising demand for a range of products and services at affordable prices. Mass customization not only delivers a range of products and services but also enables the quick, low-cost development of goods and services that satisfy the increasingly specific demands of consumers.  Asian Paints is no exception to this. It brings in a range of products, historically produced by low-volume (process-focused) manufacturing, at the expense of mass-based, automated high-volume (product-focused) processing.

Customer Service Strategy of Asian Paints.

Market development techniques include supply chain management, digital product design, global businesses, best-of-breed information, and communication technology (ICT) technology, and agile development. A paradigm of different chronological phases is needed to follow in order to provide a formal and thorough approach to the strategic management of customer care.


Asian Paints currently works practically in a competitive marketplace. The consumer reigns supreme in the age of crumbling economic walls. Asian Paints currently works practically in a competitive marketplace. The consumer reigns supreme in the age of collapsing economic walls. In this highly competitive market, popular companies like Asian Paints are those that are able to maintain a high degree of customer loyalty even at a considerably low cost. Asian Paints is based on fulfilling client standards. The logistics and supply chain management play a strategic role in this respect.


The Asain presents a perfect concept of strategic customer service management and it has opened up to global competition, the strategic customer service management is launched with a corporate vision of customer care this data was gathered from customer reviews and the data was presented to present customer service strategy to assess the difference between customer service. The understood gaps are used to improve customer experience required for the product or strategic advantage and a new customer service approach can be established according to the customer satisfaction gaps. Assessments and assessments will be carried out for further progress following the introduction of the latest customer service plan. After Implementation of new customer service strategy, evaluations and appraisals will be done for further improvement of the evaluations and appraisals done by (CSMC, FCSS, CC, IIWS, CFS).


  • CSMC: Customer Service Monitoring Cell,

  • FCSS: Formal Customer Satisfaction Survey,

  • CC: Customer Conference,

  • IIWC: Informal Interaction with Customers, and 

  • CFS: Customer Feedback System.


Logistics Information System (LIS) of Asian Paints.

A variety of obstacles to effective SCM have been established in Asian Paints SCM techniques and procurement activities. These issues included collaboration and trust between supply chain members, capacity to exchange knowledge, competition from other supply chains, and regional proximity among supply chain members. This platform was built on the basis of these standards and hurdles and also contained a range of general questions about SCM and its relationship to different elements within the company.


The central goal of management in general, and of the distribution and supply chain in particular, is to deliver value to the consumers. The knowledge a LIS offers may be as useful as the company's simple product or service that it delivers to its clients. Simply put, an integrated approach to the management of standardized and relevant data is a method of logistical information that can help managers make decisions on the seamless running of logistics.

Forecasting Process at Asian Paints.


In other words, LIS refers to a collection of interrelated and interdependent functions for capturing, preserving, evaluating, and extracting information in a system needed to enable a seamless flow of input products from their source to process facilities and outputs to their final destination of usage. LIS is a branch of the complete knowledge structure of the company, usually referred to as the MIS. LIS's key function is to gather, collect, archive, and exploit data within an organization, encouraging the decision to solve any logistical problems. LIS is a group of hardware and software computers that collect, compile, analyze, and record all information for administrators, clients, and others to use.



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