IKEA -A lesson in sustainable supply chain leadership
I ,Gayathri Nair pursuing MBA at Amrita school of business, find it distressing to see the lack of environmental awareness and concern business houses show towards our planet . So sustainability as a concern was on top of my yardstick for assessing the culture of businesses. It's here that IKEA stands as a beacon of hope
Introduction :
The
awareness that we are not the owner of the earth ,water ,air and sky
but mere custodians for the gen next has seen the birth of
"sustainability " in all walks of life .sustainability reads as avoiding
the depletion or rape of natural resources so that the fragile
ecological apple cart is not overturned
Sustainability
as a way of life has permeated most businesses and the global furniture
giant IKEA is the best example of sustainable supply chain management .
IKEA : An introduction
With
a vision " to create a better everyday life for the many people " IKEA
,the Swedish multinational company with its parent company in the
Netherlands has firmly entrenched itself in the market for ready to
assemble furniture ,kitchen accessory and home accessories . Born in the
creative mind of a 17 year old, Ingvar kampard in 1943 , IKEA has grown
into a global brand name to be reckoned with in the field of furniture
retailing
Modernist
furniture which requires minimalistic effort in assembling and adhering
to environmental friendly guidelines is the USP of IKEA
There are around 433 IKEA stores in 52 countries making them undoubtedly the king .
The ownership Hierarchy :
IKEA
ownership is a maze of intricate web of not for profit and for profit
corporations .the corporate structure is bi bifurcated into operations and
franchising
Commitment to environment : A legacy
minimizing
the use of formaldehyde ,replacing polyvinyl chloride in wall papers
,home textiles ,furniture etc , do away with acid curing lacquers,
reducing the use of chromium for metal surfaces are some of the epic
changes put in place
Sustainable supply chain leadership : Commitment for life
Leading
the sustainability way and being a shining beacon of hope for
sustainability ,IKEA has pulled out all their stops while drafting their
sustainable supply chain planning . They have been the flag bearers in
the arena of investing in renewable and efficiency and have addressed
the elephant in the room by making all their 12,000 deliverables from
renewable ,recycled and environment friendly resources
IKEA
has an IWay code of conduct in place . This is the yardstick that has
to be met while sourcing and distributing their resources .they have
pumped in 1.1 billion dollars in sustainable supply chain that covers
companies developing renewable energy , re-forestry and bio materials . A
small step for a business but a giant leap for the safety of the planet
Sustainable sourcing : Foundation of green living
The
main resources that IKEA makes use of is cotton and wood . They have
been trying to use organic , those which limit the use of pesticides ,
fertilizers and minimize the wastage of water .
IKEA is pumping in sizeable investment in sustainable forestry and works in
association with organizations like the Global Forest Watch . They aim
to make 100 percent of their wood from sustainable sources
This
is a promise to keep the forests intact as well as finding a continuous
and inexhaustible flow of raw materials to keep their operations
intact
Reforestation : Ensuring replenishing of the forest cover
Depleted forest cover is not just an environmental concern but also a hazardous business bottleneck
IKEA
will not source wood from diminishing tropical forests , sensitive
mangroves and ecologically fragile areas as it will sound the death-knell
for the planet .IKEA is an active participation in a whole lot of
viable reforestation drives . IKEA is the leader in the wood furniture
scorecard ,an assessment body on wood sourcing policies determined by
the National Wildlife Federation and the Sustainable Furnishings
Council
Reduce ,recycle and reuse .... The three R's of packaging
Single
use plastics are no longer welcome in IKEA and it's in-house
restaurants . Continuous research aimed at developing alternative forms
of fully biodegradable packaging from mushrooms is in place .the "
fungi packaging " is funky and Eco friendly . This will stop the reels
of Styrofoam , polystyrene from slowly choking earth to death .
IKEA
has put in place a strong policy to measure and mitigate risk . They
are constantly innovating measures to reduce the carbon footprints .
IKEA is a beacon in the arena of sustainable retail space .
It is interesting to note big corporations are trying to use eco friendly materials to move away from harming the environment. It is high time other MNCs adopt this culture.
ReplyDeletevery well said
Delete