Augmented reality and Virtual Reality in Supply Chain

 Hello everyone,

 I am Aswith Krishna Asok pursuing MBA in Amrita School of Business, Coimbatore. Recently I came across an article about the role of Augmented reality and Virtual Reality in Supply Chain and here are some of the insights that I gathered.

 Retailers have to incorporate sophisticated technology into their business operations processes. Instead of staying simple and they are now adopting current such as they are heading towards the game with the introduction of AR and VR experiences. From reducing cost for improving efficiency and accuracy, AR/VR can significantly affect the way orders are processed and shipped.

AR/VR is also helping the customers in engaging with products and with the features without going into the store.AR/VR technology is especially a game-changer for the supply chain and logistics industries. They are helping in improving the training and education, also for ensuring a cost-effective, fast, and error-free shipment lifecycle.

According to Forbes AR/VR helps to minimize the varying complexity faced by the supply chain and logistics industries nowadays. It provides a cost-effective solution that helps in contributing to creating a fast and error-free shipment lifecycle. AR/VR has been used in various scenarios for improving the supply chain such as by providing real-time information about manufacturing facilities, distribution centers, and also warehouses. Also delivers products within the time by providing the best transportation routes. It reduces the possibility of damages by giving detailed information about packaging and also improves transparency. Then it provides the drivers with the facial recognition technology for confirming the customer verification.

AR/VR not only helps the retailers to correctly and efficiently stock their shelves but also monitor the consumer shopping behaviors and also tracks the conversions for identifying trends and strategy for improving the customer journey and helps in driving more sales. Also using AR/VR especially for content creation, retailers will continue to maintain a strong competitive advantage and also have happy customers.