Not every bottle of water is Bisleri

 Hello everyone.This is Madhumitha studying second year MBA in Amrita School of business.Welcome to my blog on topic "Not every bottle of water is Bisleri".Bisleri is an Indian company well known for bottled water in India.This blog helps you to know more about the supply chain structure of the company and its success.

Introduction

Bisleri, an Italian mineral water firm, was founded in Mumbai in 1965 when, in 1969, the "Parle party" bought Bisleri from the Italian businessman "Signor Felice Bisleri." Parle had Thums Up, Gold Spot and Limca (cola, citrus drink and lemonade) as a soft drinks company and used the brand Bisleri to market water in glass bottles, which they later transferred to PET cans and released carbonated and non-carbonated mineral water soda with two versions. In 1993, Parle sold their soft drinks brands for Rs . 400 crores to Coca-Cola. Parle agreed to put clean drinking water under the Bisleri brand name after this.

Market structure 

There are 1200 bottling plants and 200 brands of bottled drinking water in India (nearly 80 per cent of which are local), according to the Bureau of Indian Standards (BIS). Significant players such as Parle, Coco-Cola,Tata-Mount Everest and Pepsico dominate the bottled water market. While we have a large number of players, Parle was the leader among the major players in this sector when it was launched in India in 1965.

Procurement function

For enhancing profitability, a functional and coherent procurement function is essential. Although it is necessary to have consistent standard operating procedures, it needs more to build efficiencies. To provide productivity, the procurement structure is just as critical. Adopting one that aligns with long-term market priorities and day-to-day practises will help the business work properly.

Supply chain structure

Bisleri has workers employed in numerous divisions located across both its bottling plants and factories. Although the supply chain stretches out to the entire department, the central focus is on the bottling plant where it is necessary to source, produce, produce and warehouse management that creates value for the entire supply chain.

The supply chain's organisational structure is structured in such a way that each department has the same amount of control and can voice an opinion on any supply chain problem. This helps the system to operate seamlessly and creates the direction it can work according to the priorities of the business.

Implementing performance management system

1. Determining the categories of performance to measure
2. Establish metrics of success
3. Establishing targets for results
4. Checking the Method of Output Assessment
5. Tracking and Analysis

Benefits of performance management system

• Ensuring that each employee knows what is anticipated from them in terms of buying, sourcing ad productivity considerations and deciding equally if the workers have the expertise and support needed to achieve these standards.
• By measuring staff's willingness to take on higher roles and thus supplying staff with input on their existing competencies and the need for change.
• It highlights the ways in which the organisation over-achieves and credits them, while offering solutions and input at the levels where progress is required.
• Appropriate and reliable data collection will prevent any problems related to procurement and efficiency that can impede the company's overall performance, such as Bisleri.
• Establishing a direct connexion between success and compensation while just and reasonably distributing benefits and rewards.
• Improving decision-making within the organisation's different organisations and being clear about the structure.

Thus Bisleri increased its corporate efficiency, engagement and commitment of staff, increased its competitiveness, overcoming communication obstacles and cost savings that can propel the central value and values of the business to its ultimate target and reward it with success and benefit.

 

Thank you readers for your valuable time.☺️