Royal Enfield to set up an assembly unit in Argentina, its first outside of India

Royal Enfield, Eicher Motors' niche motorcycle brand, said it would begin local motorcycle assembly in Argentina in collaboration with Grupo Simpa, which has been a local distributor in the country since 2018.

The local assembly unit in Argentina will be housed at the facilities of Grupo Simpa in Campana, Buenos Aires. Starting this month, three motorcycle versions-the Royal Enfield Himalayan, the Interceptor 650 and the Continental GT 650-will be manufactured locally at the factory.

Vinod K Dasari, CEO of Royal Enfield, said, We have substantially expanded our international footprint over the last couple of years and now have a retail presence spanning 60 countries. We have been exploring our plans to create local assembly units across specific markets in the Asia Pacific region and across South America with a strategic view to catering to increasing demand and acquiring substantial market advantage.