The Logistics Of Valentine’s Day- One Of Air Cargo Scale

 

Hello everyone, I am Abhirami - A final year MBA student from Amrita School Of Business majoring in Operations and Marketing. I am back with my blog , today its about The Logistics Of Valentine’s Day- One Of Air Cargo Scale

 

This is yet another remainder that supply chains do matter.

It is a ritual thing around the world, to give flowers to our loved one. But we are not concerned that if every individual is doing this how it effect the world?,  from where this flowers are coming?, how do they manage the supply chain networks?

This is yet another supply chain effort that I wanted to highlight. The carrier indicates that more than 210 LATAM Cargo Boeing 767-300 freighters originating from both Colombia and Ecuador, carrying 12,600 tons of flowers, represent a key response factor for the 2020 Valentine’s Day season. This year’s volume reportedly represented a growth of 45 percent compared to last year. Together with Mother’s Day, today’s holiday represents the peak of fresh flower export activities. similarly the other carriers are also filled with tones of flowers to various parts of the global destination. Similarly for FedEx , UPS and other major air cargo carriers.  And who knows, maybe this year, a few local drone delivered candies or flowers. The roses mixed bouquet and carnation was the star attraction of the valentine week start from January 14 and ended at February 10.  Further noted was that chrysanthemums, iris, gypsophila and greenery were also big hits this season, mostly coming from Bogota and Medellin in Colombia and from Quito in Ecuador. Flowers were shipped to the United States, the Netherlands and China, among other destinations.  The cargo carrier notes that in all, this peak holiday response period was 2.2 times larger than an ordinary air cargo volume week in Columbia and 3.5 times larger in Ecuador, totaling 6,600 and 6,000 tons respectively. Such efforts obviously require a lot of pre-planning and contingency resources.

Airlines also noted the surge in shipment during the same period. Obviously, the global wide sharing of love requires lot of pre planning, execution and resource allocation. Among all participants of various supply networks including various growers, manufacturers, distributors and online and local retailers. Thus, as consumers affectionately gift their favorite flowers, candies and other gifts today, consider the overall planning and supply chain execution that has been invested to prepare for today’s holiday. 

original article: https://theferrarigroup.com/the-logistics-of-valentines-day-one-of-air-cargo-scale/