The first
reaction to high demand, after the original blend of fear and elation, is to
maximise your recovery efforts. Getting more inventory at the door makes it
easy to get too much out of the door. There are also a number of other
strategies that you can use to speed up delivery and best adapt to increased
needs. So, let 's look at what you can do besides increasing the re-supply
level or order size for manufacturing and wholesale partners.
Optimize space and people
Ecommerce order spikes generally occur around specific
products or product families, not across a full set of SKUs. Typically, that
means picking up lanes is congested, and you can encounter a waste of time as
the shoppers wait each other to have access to common products. You could even
move your freshly popular items as close as possible to packing centres and
create more space around these shelves to satisfy higher traffic and faster
pick-up. Or you can take zone-based pick-up where one person is needed to get
all the SKUs in their region for each request, and they are then properly
combined at pick-up stations.
Consider cross-docking and backorders
Cross-docking is where you receive goods from a truck or
container to your warehouse and then start using them to fill orders from the
warehouse floor. You skip the put back stage and get these items packed and
ready for shipment. You move it around the docks, from obtaining to
shipping.This aimed to resolve high demand by decreasing the stages your team
intends to take to complete orders.
Train your team
The best preparing for these changes is ahead of your new
demand. Teams must know what to do and where to adapt, particularly if you need
to move your lanes or move your space. If you haven't trained them yet,
commence as early as you see the demand increase.
Prep your return plan
Market
research should examine at where demand comes from and establish a strategy to
counter improved connectivity from these networks. More users shopping from
Instagram will even send you more requests, grievances, and spam, for example.
Share this data with the customer service teams, especially if you provide a
website chat or a phone caller. It helps to understand demand and trends for
better planning
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