ITC's vision to serve larger national purposes is intended to be realized by embedding sustainability in its core business models. Innovative strategies have therefore been designed and implemented to create sustainable value chains linked to its businesses. Its a multinational conglomerate company, diversified in the nature of distribution channels.ITC has diversified presence in Branded Packaged Foods, Personal Care, Education and Stationery, Agarbattis & Safety Matches, Lifestyle Retailing, Cigarettes & Cigars, Hotels, Paperboards & Specialty Papers, Packaging, Agri-business & IT. Since ITC is vertically integrated to a large extent, it provides unique opportunities for establishing synergy and thereby minimizing environmental impacts through optimum utilisation of raw materials, reuse/ recycling of wastes and optimum logistics. Agri commodities are the key raw materials for their production purposes. The relationship between the suppliers is the major strength of the organisation. It also works closely with farmers to develop identified geographies for specific varieties and for certified and organic crops, and promote adoption of sustainable agricultural practices. This unique approach to creating and enhancing value in the agri-supply chain has thus empowered millions of farmers.
ITC's Agri Business operations span the entire spectrum of activities starting from agri-services/ crop development to risk management, including sourcing, processing, supply chain, multi-modal logistics, stock management and customer service. The solutions offered are a combination of all or some of these interventions. The solutions also offer the customers the flexibility in terms of quantity, product form, timing, as well as packaging for delivery of the agri-commodities. These solutions provide a competitive edge to customers whilst ensuring product integrity and on-time fulfilment, but also create and capture better value for other partners, especially farmers.
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