Welcome back Dear Readers, This is Muhammad Jassim pursuing MBA in Marketing and Operations from Amrita School of Business. In this week's blog on Supply Chain lets explore what are the ways does Hollywood impacts in Supply Chain. Lets get straightaway into the topic to know more fascinating insights on this topic so what we are waiting for lets get deeper into the topic.
Hollywood is considered to be an example in global movie supply process as in terms of series or music show or concerts or movies. Once the movie and other such business were only by means of theatre or live plays but the way they reach the consumer changed as years passes by. Now the way, they have changed reaching the viewers got a whole different perspective from a cassette to compact disk and in present recent advancements in OTT platforms changed the whole way of Movie and TV shows distribution.
In other words, the entertainment industry’s supply chain hasn’t kept pace with its rapidly evolving business models, or even with the advancements in other industries. Let’s look at some of its specific sticking points and what supply chain organizations can learn from them.
In the days before music streaming, a lot of people organized their own MP3 libraries, which often contained erroneous data and duplicate entries. Such inconsistencies are common in the systems Hollywood uses for managing its content, wherein three siloed databases might contain their own respective copies of the same video, each with a unique name. This setup creates headaches during distribution.
Fortunately, it’s solvable even without consolidating everything into one new system. Analytics can map common sets of behaviors and attributes to a single category and then deduplicate and cleanse the different entries via machine learning-capable algorithms. In integrated supply chains, real-time analytics similarly provide continuous insights on operational performance, allowing for timely adjustments as company requirements and external conditions evolve.
The essential structure of the entertainment industry leads to key assets being scattered across many locations managed by studios, publishers and service providers. Unfortunately, it’s not always possible to know exactly where a specific item is at a given time. This has resulted in many movies, especially ones made before 1952 on highly combustible nitrate film, to be lost either because they were misplaced or kept under poorly monitored environmental conditions.
Technologies such as RFID scanning, Bluetooth connectivity, IoT sensors and cloud-based infrastructure can greatly improve the efficiency of inventory tracking. For example, RFID is many times faster than barcode scanning. Meanwhile, warehouse management software can draw upon these readings to update inventory in real time. This eliminates the need to rely on outdated methods like consulting old invoices just to get a sense of current inventory levels.
The vast amount of video content not available for distribution represents a major lost opportunity for studios. On paper, they have the supply to meet pent-up demand for all sorts of movies and TV shows and discourage piracy of these rare assets in the process. Nevertheless, the right infrastructure, from better-integrated databases to coherent storage hierarchies, isn’t in place to deliver this video to consumers.
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