Supply Chain Transparency of Subway🥪

 

Welcome back Readers I'm Saradha Preethi. A final year MBA student from Amrita School of Business specializing in Marketing and Operations. I have found this place to explore the different verticals in the field of logistics and supply chain. So come let us explore our never-ending territory.

The success of business growth relies on the proper management of operations and efficient supply chain processes. Subway is one of the largest chains of fast-food restaurants in the world that was founded in 1965.

Supply Chain at Local Level

Talking about the supply chain, their website info,' Pink Papaya Foods Pvt. Ltd Franchise's own vehicle to procure from central warehouse and inter-store; orders are made on Tuesdays and collected on Fridays.

Home Delivery Logistics

Logistics for home delivery is carried out in such a way: orders are collected by a centralized call center, from which information is transmitted to the nearest subway outlet and the delivery is carried out by the workers as there is no delivery kid. Each outlet is fitted with three delivery bikes.

Distribution Channel

The distribution role of the marketing is similar to that of the place aspect of the marketing mix, both of which are aimed at taking the products from the manufacturer to the customer. The marketing channel refers to the path or pathway by which products and services pass from the place of origin or produce to the final users. It has transport and logistical concerns at its heart.

Direct Distribution

The distribution system is considered to be direct when the product or service leaves the manufacturer and goes straight to the consumer without any intermediary involved. This happens, more often than not, with the selling of services. For example, both car wash and barber use direct delivery because the consumer receives the service directly from the manufacturer. This may also be the case for companies that market physical items, such as the jewelry company that sells its products directly to the consumer.

Indirect Distribution

Indirect Distribution happens when there are middlemen or intermediaries in the distribution system. For example, the intermediary will be the lumber manufacturer, the furniture manufacturer, and the retailer. The-the number of intermediaries on the channel, the higher the price is likely to be for the final customer. This is due to the value-added that happens at each stage of the structure.

Supply Chain Transparency of Subway

Step 1: Assign unique global product and location identifiers

Step 2: Leverage the global data synchronization network (GDSN) as one source of supply chain product data

Step 3: Improve visibility with case-level gs1-128 labeling

Step 4: Integrate technology solution for enhanced traceability

Traceability systems based on GS1 Principles reduce the cost and time of handling vendors, reduce the cost of investigating and implementing recalls or withdrawals, increase revenues with access to new consumers and networks, and help protect the brand by providing quality goods.

Reference

https://www.essaytown.com/subjects/paper/analyzing-supply-chain-management/7846791

https://ivypanda.com/essays/improvements-of-supply-chain-processes-in-the-fast-food-industry-subway/

https://www.forbes.com/sites/stevebanker/2019/05/02/subways-journey-to-traceability-blockchain-is-at-the-back-of-the-bus/#3ff1af6cd14a

Happy Learning With Sara :)