Staging a successful concert

Hello Everyone! I'm Madhumitha.M studying final year MBA in Amrita School of Business.Welcome to my learning space.This blog is about staging a successful concert with key factors of logistics and supply chain management.Hope it's interesting.😊

"The secret to a good, profitable show is an efficient supply chain production."

The key details behind a good concert are essentially the same, whether it is organising a small performance at a stage or preparing a huge stadium performance for one of the world's most famous artists. To keep a concert from being a logistical disaster, we'll pull the curtain back and shed a light on the simple steps that every event manager would take.

1.Planning Ahead 

It is not as easy to schedule a concert as merely to track down an artist. Concert promoters must conduct thorough analysis into possible locations, possible logistics suppliers, local transit alternatives, and all other considerations that might influence the event's accessibility after booking the performance.

Based on the size of the concert, the amount of planning required can differ. A promoter does not need much lead time if a concert is held at a small public space like a park, but a massive stadium show requires at least several months of logistical legwork. Even a set at a local club or bar typically needs several weeks of planning to ensure that organisers can market the event properly and allow fans ample time to purchase show tickets.

2.Always be prepared 

With all they need, particularly when it comes to technological equipment such as lighting and sound cables, no organiser can ever expect a band to turn up. Organisers can communicate to the band in advance, from special instruments and supplies to foods that suit the preferences of the band, to decide what would need to be delivered on the day of the performance.

Furthermore, the promoter needs to consider the technological capacities of the venue and ensure that it can meet the needs of the party. For eg, if the venue's stage does not satisfy the required needs of the band, the promoter may need to employ a team to create and instal a custom stage. This will pose some big logistical problems, as it would be important to move the stage to the location or instal it on site. Additionally, if the venue may not have a sound technician on site, the organiser can need to employ a trained expert.

Concerts are a team endeavour, working together together with vast crews spread around the facility to ensure the show runs smoothly. The lighting technician prepares the lighting effects while the band finalises their set list, the ground staff assures that the stage is structurally stable, the stable technicians check the acoustics of the venue, and the doorman and safety staff must prepare for the rush of visitors. A qualified, seasoned crew can make all the difference in staging a seamless performance, whether it's a crew of 3 or 300.

3.Sell,Sell,Sell!

When there's a concert going on and no one is there to hear it, has it ever happened? Nobody wants to place an empty spot on a stage, so organisers need to disclose the event well in advance and have enough opportunity for promoters and boost ticket sales. The publicity budget should be invested carefully, targeting the audiences and communities most likely to be involved in the case, encompassing everything from paper flyers to streaming advertising. Low-cost but high-impact advertisement strategies can also be used, such as social media and email marketing.

The market for live music is definitely there if you can reach into the right crowd. While not everybody can be a big star like Justin Bieber or Beyonce, taking the steps we have described here, who lead the most successful worldwide musical tours, the musical supply chain would keep running, helping the band bring down the house and making every member hungry for more tracks.

Happy learning!😊